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Why Exhibit


Why Exhibit
•    To meet the most internationally oriented students  

•    To inform pupils, students, parents, educators, and a wider public

•    To launch a new/innovative programme, service, product

•    To collect information from the audience

•    To meet colleagues from Greece and abroad discuss potential partnerships

•    To receive information on recent developments in the area of education

A very high percentage of Greek students opt to study at foreign universities. It is estimated that approximately 50,000 Greek students currently study abroad on undergraduate or graduate level, spending over 1 billion euro on their studies on a yearly basis. This means that in relative terms (considering its population) Greece is the largest exporter of students in the world and in absolute terms the largest foreign student market in Europe.


At the same time, around 40,000 of Greek students choose to study in Greece at one of the private institutes offering undergraduate, graduate as well as professional training programmes, very often affiliated to foreign educational institutes.

The above mentioned facts demonstrate the importance of the greek market to international aducational institutes looking to recruit foreign students.

"EDUCATION & CAREER" is the only exhibition in Greece serving this significant market. With attendance growing year after year,  "EDUCATION & CAREER " is the premier exhibition on education in Greece, and one of the key educational fairs in the wolrd. It is an event that serves the entire education industry by providing a quality exhibition environment and on-site features that are valuable and informative for both participants and visitors.

Marketing Support

The exhibition is promoted through an aggressive, yet targeted marketing campaign encompassing a variety of effective marketing tools to reach all visitor segments.
Special emphasis is placed on the use of social media (more than 80% of the exhibition target group are active users of Facebook) and online advertising.
Other media used are those “touching” young audiences, such as promotions, email and sms campaigns, outdoor, radio, targeted print advertisements.  
The exhibition is also communicated through key collaborations such as those with the Ministry of Education and teachers’ and students’ associations.  
It is worth stressing that the budget allocated to the promotion of the fair and the total value of promotional activities, including communication and media sponsorships, is very substantial for exhibition standards.